500 leads
Net profit
$2,735.75
+34% ROIPROFITABLE BUT FRAGILE

Product economics

What you sell, what it costs you, what the customer pays.

$

What you pay your supplier per unit, in USD.

$
MX$1,881

Country avg: $75–$140

$

Optional. If you charge shipping on top of product price.

Marketing economics

What it costs to acquire one lead.

$

Cost per Initiate Checkout from Meta Ads. LATAM benchmarks: $0.80–$2.50.

Funnel rates

The two numbers that decide whether you win or lose.

Mexico avg: 50%
%
Mexico avg: 40%
%
Auto · Return rate (RTO)60%

Volume scenario

How many leads in this cohort.